ZIP Campaign
Sex Education and Awareness for Teens "Think First. Love Safe."
The brief for this project was to develop an identity design and marketing strategies to promote awareness about teen pregnancy and teach sexual education among minors. In any sex-related situation there is a choice to be made between the individuals; which starts with the option to zip up or zip off your clothes. My campaign focuses on that moment providing safe resources and information about either path. Overall the ZIP: think first. love safe. campaign hopes to encourage minors to be prepared and comfortable with their choices.
